Cadillac OS
CASE STUDY
Thought
A running collection of reflections, experiments, and field notes from the edges of design, strategy, and experience. What I’m seeing, building, and figuring out in real time. Not necessarily polished. Just ideas—lots of them.
AI-powered multimodal interfaces will redefine customer experience. And the best ones won’t just respond—they’ll intuit: when to speak, when to listen, and when to get out of the way. But we’re not there yet—and …
I recently spoke with Fast Company about what the rise of AI really means for leadership—and spoiler: it’s not about replacing us, it’s about demanding more from us. AI can handle the heavy lifting—tasks, …
Just wrapped up a conversation with CMSWire on how AI is finally moving past the hype and delivering smarter, more personalized customer experiences at scale. But only if you put in the work. Too …
I recently had an interview published on the rise of GenAI-powered conversational interfaces—and why they’re poised to be the next big paradigm shift in customer experience. The potential is massive, but adoption won’t happen …
In the world of automotive UX, there’s a fine line between great and dangerous. Over the past few years, I’ve had the opportunity to work in this passion area of mine, and—unsurprisingly—it has been …
I had the chance to weigh in for Customer Experience Dive’s latest piece, exploring how AI is reshaping the digital shopping journey—whether through personalized search, image-based queries, or chatbots that actually get what you’re asking. This …
As a design and strategy leader, I’m drawn to the toughest challenges. Few industries demand the seamless fusion of design, UX, and technology like automotive. And BMW may have just cracked the code. Inspired …
I recently took delivery of my second pair of 3D-printed Zellerfeld Shoe Company Inc. shoes and was blown away by how quickly the company is innovating through its incredible tech and open platform for …
Rushing to catch a flight, I wasn’t expecting a dancing robotic arm to completely redefine my idea of grab-and-go coffee. But there it was, inside a sleek kiosk, serving up one of the best …
I recently had the opportunity to go hands-on with one of the stars of CES 2025—BMW’s new iDrive X, featuring its groundbreaking panoramic display. Having led in-vehicle experiences for other brands, I was eager …
Gabriel Bridger 2025. All Rights Reserved.










