Six years ago, I brought a set of design principles into Rightpoint as a way to create a shared language—anchoring how we think, collaborate, and create across disciplines.

Over time, as we introduced them into the fabric of how we work, they evolved—growing in depth and relevance becoming what now call our Experience Principles. An internal compass that has quietly shaped our work ever since. Not a manifesto. Not wall art. Just a reminder that behind everything we design is a human being—working, living, and (if we’ve done it right) not thinking about the experience at all.

In this video, I walk through the six principles that continue to guide our teams—and ground the way we design for what matters most.