Sometimes the best tech is no tech, the best UI is no UI, and the biggest disruption comes from the simplest ideas.

That’s what Slate is banking on with its radically simple electric truck called (wait for it)… “Truck.”

It defies modern automotive expectations in favor of radical simplicity: injection-molded plastic panels, a 150-mile range, B.Y.O. infotainment, and a design philosophy that’s refreshingly reductive.

Slate is less about doing more—and more about asking: why are we doing all of this in the first place? As someone who loves bleeding-edge automotive tech yet owns a delightfully analog old truck, I find Slate’s ethos incredibly compelling.

It’s a reframe of value, a critique of excess, and possibly a Trojan horse for a new kind of utilitarian minimalism. And I am here for it.

Huge congrats to Slate’s Head of Design (and friend) Tisha Johnson and her team. Simplicity like this is anything but simple.