In my latest piece for Fast Company, I unpack the strategic shift from fragmented stacks to synchronized systems and the concept of the Marketing Operating System. This evolution isn’t just about tech—it’s about creating alignment across content, data, workflows, and teams. AI plays a role, yes—but the real story is about orchestration, scalability, and building a marketing ecosystem that’s built to adapt and thrive.

If you’re navigating the complexity of modern marketing, this one’s for you.

Read: From stack to sync: The rise of the marketing operating system