In the world of automotive UX, there’s a fine line between great and dangerous. Over the past few years, I’ve had the opportunity to work in this passion area of mine, and—unsurprisingly—it has been …

As a design and strategy leader, I’m drawn to the toughest challenges. Few industries demand the seamless fusion of design, UX, and technology like automotive. And BMW may have just cracked the code. Inspired …

I recently took delivery of my second pair of 3D-printed Zellerfeld Shoe Company Inc. shoes and was blown away by how quickly the company is innovating through its incredible tech and open platform for …

Rushing to catch a flight, I wasn’t expecting a dancing robotic arm to completely redefine my idea of grab-and-go coffee. But there it was, inside a sleek kiosk, serving up one of the best …

I recently had the opportunity to go hands-on with one of the stars of CES 2025—BMW’s new iDrive X, featuring its groundbreaking panoramic display. Having led in-vehicle experiences for other brands, I was eager …