I recently had the opportunity to go hands-on with one of the stars of CES 2025—BMW’s new iDrive X, featuring its groundbreaking panoramic display. Having led in-vehicle experiences for other brands, I was eager to take a closer look at this radical concept (set to be on the road this year) to assess whether it truly points to the future or simply adds another layer of complexity to an already complex world.
VIDEO: The Next Generation UX of iDrive X Is Big

Gabriel Bridger 2025. All Rights Reserved.

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